TRY A FREE DEMO OF SALESFORCE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM PRACTICE MATERIAL BEFORE BUYING

Try a Free Demo of Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Practice Material Before Buying

Try a Free Demo of Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Practice Material Before Buying

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 2
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 4
  • Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 5
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q50-Q55):

NEW QUESTION # 50
Where to create topic profiles in command center?

  • A. command center
  • B. social automate
  • C. social admin

Answer: C


NEW QUESTION # 51
What data is there in mobile connect demographics, select3

  • A. First name
  • B. Region
  • C. channel
  • D. City
  • E. Email

Answer: A,B,D

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, copyright, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
E : Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.


NEW QUESTION # 52
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

  • A. Machine learning and Al functionality
  • B. A single customer profile that unifies data of each individual
  • C. E-commerce point of sale features
  • D. Behavioral tracking of each visitor or customer with business context
  • E. Managing Direct mail campaigns

Answer: A,B,D


NEW QUESTION # 53
Which is true about SMS Keywords other than HELP or STOP?

  • A. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
  • B. Keywords created at the parent business unit, are available in all the child business units
  • C. Keywords created in any business unit can be shared to any other business unit
  • D. Keywords created at the parent business unit are not available in child business units unless they are shared to specific child business units

Answer: A


NEW QUESTION # 54
Where are Topic Profiles configured for use in Command Center? 01m 03s

  • A. Social Studio Automate
  • B. Social Studio Admin
  • C. Command Center Admin
  • D. Social Studio Engage

Answer: B


NEW QUESTION # 55
......

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